Most well-developed countries have long recognised the needs and demands for the products and services related to the well-being and needs of the elderly as they enter the aged population. Recognising the needs to focus on the demands of the elderly care as the Malaysian ageing population continues to grow, the ASEAN Senior Care and Wellness Expo (AGEXPO) jointly organised with its partners NACSCOM and GEM-MINDS is a first in Malaysia exhibition specially tailored to open its doors to families and senior citizens aged 60 and above to discover and connect with the aged care and silver hair market industry. The exhibition focused on the well-being and needs of the elderly will aim to provide knowledge and feature a series of discussion by inspirational speakers in its conference and forums as well as to introduce long-established and emerging products and service providers in the professional field of aged care, lifestyle, wellness and healthcare industries to the families and senior citizens of Malaysia.